Complaints - Ardent Smile clinic



This Practice has an effective complaints system in place to ensure that identifying, receiving, recording, handling and responding to any comments, observations or complaints occurs within a strict timetable which is documented. The complaints system is displayed and all patients and visitors are confident that they will be listened to and responded to without fear of discrimination.

Any complainant can be assured that they will be treated in a manner respecting their human rights and diversity; in a sensitive manner and that the complaint can be made by a variety of methods either verbally, by sign language or in writing.

Where they lack confidence or require help they will be supported by helpful staff members. Their complaint will be fully documented and fairly dealt with and following investigation, lessons learned can lead to changes being made to avoid future complaints.

Our Practice complaints procedures

These clear complaint procedures are monitored and reviewed and the named contact who is accountable for doing this is Dr Masih Sage director.

If a patient complains on the telephone or at the reception desk, we will listen to their complaint and offer to refer him/her to Dr Masih Sage immediately.

If this named person is not available at the time, then the patient will be told when they will be able to talk to the dentist and arrangements will be made for this to happen.  The member of staff will take brief details of the complaint and pass them on.  If we cannot arrange this within a reasonable period or if the patient does not wish to wait to discuss the matter, arrangements will be made for someone else to deal with it.

  1. If the patient complains in writing the letter will be passed on immediately to Dr Masih Sage director.
  2. Complaints about clinical care or associated charges will be referred to the clinician concerned unless the patient does not want this to happen.
  3. A written acknowledgement of a complaint with an accompanying copy of our complaints policy will be sent as soon as possible, normally within three working days.
  4. We will seek to investigate the complaint within ten working days of receipt to explain the circumstances which led to the complaint. If the patient does not wish to meet us, then we will attempt to talk to them on the telephone.  If we are unable to investigate the complaint within ten working days we will notify the patient, giving reasons for the delay and a likely period within which the investigation will be completed.
  5. We will confirm the outcome of the complaint in writing immediately after completing our investigation.
  6. We will complete proper and comprehensive records of any complaint received in a complaints tracker along with the outcome and any measures taken to prevent recurrence.

If a patient is not satisfied with the result of our procedure, or if they do not wish to contact the practice directly, then a complaint may be made to: 

For complaints about private treatment:

  • The Dental Complaints Service
  • Stephenson House
  • 2 Cherry Orchard Road
  • Croydon CR0 6BA

For complaints about NHS treatment:

  • Parliamentary & Health Service Ombudsman
  • Millbank Tower
  • Millbank, London SW1P 4QP

The Care Quality Commission at

  • Citygate,
  • Gallowgate,
  • Newcastle upon Tyne, NE14PA 

Missed appointments

If you are unable to attend an appointment, please give at least 48 hours ‘ notice to the dental surgery so we can cancel your appointment and offer your slot to another patient. Your dentist can terminate your treatment if you miss your appointment without letting the dental surgeon know. You may then need to pay again for a new course of treatment.


While surgeries cannot charge you for not turning up, NHS England has the right to ask you to find another dental surgery if you continue to miss appointments.

Please bear in mind this is practice policy to remove you from our database if you fail to attend more than 2 appointments without notification.